Shaping Veritone's Go-to-market Strategy

A Statement From Veritone

“We worked with Pangea, basically for the purpose of talking to experts who work in various industrial sectors such as Food and Beverage, Cements, Minerals - sectors that our company does not have first-hand experience with.

We chose to go down this route because we noticed that there was a lack of publicly available information that's quite specific on how heat is actually used in industry.”

On Working With Pangea SI

We looked at Pangea to help with our go-to-market strategy for a new product of ours. After carefully listening to our requirements, they were able to quickly connect us with the right expert.

We had the consultation and it was very productive. The delivery was very quick; the team at Pangea was extremely easy to deal with and so very happy with the team and with the person they connected us with. So we are looking forward to working with them more in the future.

How valuable was it engaging with an industry embedded expert?

One of the things I really liked about working with Pangea right of the bat was that they have very specific industry expertise and that's what we needed. There are plenty of analyst papers out there that cover broad industry trends and things that are interesting at a macro-level, but we needed somebody to get down into the weeds - we had very specific questions and Pangea was able to find the right person for us.

What were the strengths of this Pangea SI Expert?

The person that Pangea connected to us was exactly the kind of person we wanted to talk to. That person had specific knowledge around our target markets, specific knowledge around the competitors in our market and also the buyers in our market.

We really needed to validate our strategy and that person was definitely able to cover that basis for us and help validate what we were going after, so very happy with the result.

What were the other options available to get the information you required?

There were a few different options that we looked at the larger more well-known firms, industry analysts and professionals that had a more broad perspective. What we found unique about Pangea is that they seem to be very much about working closely with your requirements, understanding exactly what we needed and working with you the whole way to find the right person. It did not feel like we were a cog in the machine - they really did work with us to understand our specific requirements.

What tips would you give to other first-time users of Pangea SI?

To get the most out of your consultations with Pangea SI, you really need to understand what your needs are right off the bat. Prepare specific questions that you plan on asking the Pangea SI Expert sourced for you and have clear expectations about what you want to get from your consultation call because the more specificity you have, the more your questions will be fully answered.
 

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