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Market Entry Research into a New Country

May 11, 2020
Sanjay Ramdhonee

The Challenge

To assist in their market entry research into a new country and sector, specifically to fill gaps in knowledge regarding U.K. Energy Broker Markets, a client got in touch with us to consult with Experts who had set up an energy broker or worked at C-Suite level within this type of company. 

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The Solution

Within 48 hours, a bench of Pangea SI Experts matching the client's requirements were shortlisted:

Chief Operating Officer (COO) for a manufacturer of intelligent energy meters – has held various senior roles for 12+ years within the utilities sector (experienced in B2C/B2B). Expert was the Energy Director for a leading SME services platform where they were responsible for the successful integration of the customer base as well as the management and strategic development of the energy vertical.

Founder & CEO of several SME B2B Energy Broker businesses - Responsible for partnering with energy suppliers and representing the market of 30+ suppliers. Founder and Member of No. 10 Downing Street SME Energy Working Group. Responsibilities included working with various MPs on the issues of rollover contracts in the business energy market and the Expert was invited to No. 10 Downing Street to discuss the issue.
 

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The Impact

Contextualised Knowledge:
The subject-matter Experts provided their experiences and insights into the topic, allowing the client to quickly gain knowledge on various aspects of the U.K. Broker Market.

Reducing Risk:
This allowed the client to reduce their uncertainty in these areas, meaning they could produce an informed strategy for their market entry into a new country and sector. 

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